电视文化研究中心的主要研究包括：结合当前影视文化的现状和发展趋势的影视审美文化研究，

大众文化与审美消费，各种电视节目的类型，电视剧类型及叙事中的审美特性，电视中的身体文化与狂欢，影视文化与先进文化，与现代主义、后现代主义思潮的关系等；从传媒的视角研究受众的审美心理、视像与游戏、与性别、与暴力、与竞技体育之间的联系及互动。电视文化中的教化功能，传播功能，娱乐功能，影像思维，影像的信息和虚拟空间，电视与网络的互动等；从电视与社会的角度研究电视发展与社会生态间的美学，电视的生产与社会化需要，电视与生活方式，以及有关国内外电视社会学的研究；从电视艺术的角度来重新探索电视艺术片、电视文学、电视艺术学的框架，电视剧的时空美学、语言、表演等特征，也涉及到电视音乐与MTV、电视舞蹈、电视广告以及DV与艺术、与影视产业的联系与悖论等；研究电视记录片，包括纪录片的观念、形态、风格，中国纪录片的发展历程及现状，中国纪录片的文化策略，同时兼及电影美学和记录电影的研究。电视文化研究中心成立以来已直接参与了市教委重点项目“广播电视艺术学”的建设，参与了上海大学“电影学”博士点和上海市电影学重点学科的申报，先后完成了“明天影视艺术技术丛书”、“电视新视角丛书”、“影视新视野丛书”等，其中《影视美学导论》、《电视与审美》等著作先后获上海市教学成果二等奖、中国高校影视学会一、二等奖。中心成员先后在国内重要刊物和国内外的重要影视理论研讨会上，发表了论文80多篇。

The Center for TV Culture Studies has a far-reaching research agenda: from the perspective of the state and development trend of contemporary film and TV culture, it examines the relationships among film and TV culture, mass culture, aesthetic consumption, modernism, and postmodernism; from the perspective of media studies, it examines the aesthetic psychology of audience, the various functions inherent in TV culture, and the interaction between visual images and game, gender, violence and sports; from the perspective of sociology, it examines the relationship between the production of various TV programs and social need, and between TV consumption and everyday life; from the perspective of TV art, it examines the aesthetic characteristics of different genres of TV programs, and the relationships among MTV, advertisement, and DV. In addition, the Center also pays attention to documentary studies, especially the history, current state and cultural strategies of Chinese documentaries.

In addition to actively constructing the Key Discipline of Radio and TV Art Studies of Shanghai Municipal Education Commission and energetically contributing to Shanghai University’s application efforts for the doctoral program in film studies and Shanghai Municipal Key Discipline of Film Studies, the Center for TV Culture Studies has also published several series of books, such as Tomorrow Film and TV Art & Technology, New Viewpoints on TV, and New Perspectives on Cinema and TV, some books of which, such as An Introduction to Film and TV Aesthetics, and TV and Aesthetics, won the second prize of the Shanghai Municipal Teaching Achievements Grant and the first and second prizes of the grant awarded by the Chinese University Association for Film & TV Studies. Faculty members of the Center have published more than 80 papers on various prestigious journals and different domestic or international conferences.