《公司管理写作策略》是2008年9月1日北京大学出版社出版的图书，作者是(美国)盖尔 (Steven H.Gale)。

《公司管理写作策略》是专门为公司经理和商务从业人员编写的一本商务写作教科书，2006年出版后在美国十分畅销，具有以下三个特色：第一，《公司管理写作策略》专门系统介绍公司所常用的各种写作技巧，特别是针对公司和商界的管理层而编写，每章开篇都列出本章重点内容纲目，同时列举丰富的实例，图文并茂，并将本章的要点用表格形式突出，各章结尾都有小结，并配有大量针对性很强的练习。第二，《公司管理写作策略》与以往的商务写作具有很大的区别，包含了计算机与网络商务写作的内容，这是一般写作教材所不涉及的，作者强调，在信息技术高度发达的全球化时代，写作模式已从传统方式转向电子方式，写作策略、技巧、要求和格式都发生了巨大的改变，国际商务从业人员一定要掌握电脑写作的本领。第三，作者都是大学教授，具有良好的学术功底和研究能力，《公司管理写作策略》文字通顺易懂，图文并茂，每章都归纳提炼出各种商务写作要领，以易于记忆的一览表方式呈现给读者，这些指导性原则是作者大公司多年实际管理工作经验的亲身体验，是理论与商务实践紧密结合的结晶。

Introduction

1 Strategies .for Effective,Managerial Writing

The Role of Strategy in Successful Managerial Writing

Writing in Context

Reasoning and Argument

Strategic Issues

Understanding the Workplace

Microcuhure, Organizational Culture, and Macrocuhure

Corporate Goals

Formal and Informal Processes

Professional Conduct and Personal Success

Personal Goals

Self-Image and Corporate Image

Communication Ethics

Culture and Ethics

2 Organizing Your Writing Strategy

Defining the Controlling Idea

Outlining : Giving Your Ideas Order

Structural or Ordering Strategies

Practical Style in Outlining

Analytic Tools and Basic Writing Guidelines

Analysis-Tools for Building Ideas

Procedures for Organizing Analysis

Evidence, Logic, and Reason

Using Evidence to Support Logic and Reasoning

Analysis and Logic

Critical Thinking, Lateral Thinking

Part One Classic and

3 Oomposin8 Memos andLetters

The Memorandum

Strategy: Finding the Appropriate Tone

Process : Formatting the Memo

Products : Types of Memos

The Business Letter

Strategy : Finding the Appropriate Tone

Identify the Audience

Process : Formatting the Letter

Products : Types of Letters

4 Preparing the Analytic Report

Analytic Reports: Types and Uses

Problem-Focused Analytic Report

Organizational Analytic Report

Strategies for Analytic Reports

Strategies for Analysis

Internal Versus External Analytic Reports

Organizing the Analytic Report

Identifying the Criteria for Analysis

Establishing Report Protocols

Collecting and Organizing Data

Tools for Analysis

5 Assessment and Recommendation Reports

Strategies for Persuasive Report Writing

Communicator Strategies for Persuasive Writing

Audience Strategies for Persuasive Writing

Message Strategies for Persuasive Writing

The Recommendation Report

The Solicited Recommendation Report

The Unsolicited Recommendation Report

The Evaluation Report

Organizing an Evaluation Report

Feasibility Reports

Establishing the Report's Criteria and Scope

……

6 Formatting the Proposal

Part Two Essential Tools for Managerial Writing

7 Optimizng the Electronically Integrated Workplace

8 Using Graphic Images Feeectively